Sasha Denisova is a designer and art director with a focus on brand identity and type design

Work

Project

Craighill

Brand Design & Art Direction

Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.

See Project

Project

Moonswoon

Brand Identity & Art Direcyttion

Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.

See Project

Project

Nice Try

Brand Identity & Type Design

Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.

See Project

Project

Solzão

Brand Design & Art Direction

Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.

See Project

Project

Kristolit

Type Family Art Direction & Design

Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.

See Project

Project

CafePay

Brand Design Leadership & Art Direction

CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.

See Project

Project

Re-feel

Brand Identity & Art Direction

Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.

See Project

Project

Wealth

Brand Design Leadership & Art Direction

Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.

See Project

Project

Biform

Type Design & Art Direction

Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.

See Project

Project

Streetbeat

Brand Design Leadership & Art Direction

Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.

See Project

company logo

+1 (929) 292 06 10

denisovasasha@hotmail.com

Instagram

LinkedIn

Work

About

Arrow
Arrow
Arrow

Sasha Denisova is a designer and art director with a focus on brand identity and type design

Work

Project

Craighill

Brand Design & Art Direction

Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.

See Project

Project

Moonswoon

Brand Identity & Art Direcyttion

Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.

See Project

Project

Nice Try

Brand Identity & Type Design

Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.

See Project

Project

Solzão

Brand Design & Art Direction

Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.

See Project

Project

Kristolit

Type Family Art Direction & Design

Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.

See Project

Project

CafePay

Brand Design Leadership & Art Direction

CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.

See Project

Project

Re-feel

Brand Identity & Art Direction

Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.

See Project

Project

Wealth

Brand Design Leadership & Art Direction

Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.

See Project

Project

Biform

Type Design & Art Direction

Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.

See Project

Project

Streetbeat

Brand Design Leadership & Art Direction

Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.

See Project

company logo

+1 (929) 292 06 10

denisovasasha@hotmail.com

Instagram

LinkedIn

Work

About

Arrow
Arrow
Arrow

Sasha Denisova is a designer and art director with a focus on brand identity and type design

Work

Project

Craighill

Brand Design & Art Direction

Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.

See Project

Project

Moonswoon

Brand Identity & Art Direcyttion

Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.

See Project

Project

Nice Try

Brand Identity & Type Design

Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.

See Project

Project

Solzão

Brand Design & Art Direction

Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.

See Project

Project

Kristolit

Type Family Art Direction & Design

Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.

See Project

Project

CafePay

Brand Design Leadership & Art Direction

CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.

See Project

Project

Re-feel

Brand Identity & Art Direction

Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.

See Project

Project

Wealth

Brand Design Leadership & Art Direction

Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.

See Project

Project

Biform

Type Design & Art Direction

Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.

See Project

Project

Streetbeat

Brand Design Leadership & Art Direction

Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.

See Project

company logo

+1 (929) 292 06 10

denisovasasha@hotmail.com

Instagram

LinkedIn