Sasha Denisova is a designer and art director with a focus on brand identity and type design
Work
Project
Craighill
Brand Design & Art Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.
See Project
→
Project
Moonswoon
Brand Identity & Art Direcyttion
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Solzão
Brand Design & Art Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Kristolit
Type Family Art Direction & Design
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
CafePay
Brand Design Leadership & Art Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Re-feel
Brand Identity & Art Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Wealth
Brand Design Leadership & Art Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Biform
Type Design & Art Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
Project
Streetbeat
Brand Design Leadership & Art Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
+1 (929) 292 06 10
denisovasasha@hotmail.com
Sasha Denisova is a designer and art director with a focus on brand identity and type design
Work
Project
Craighill
Brand Design & Art Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.
See Project
→
Project
Moonswoon
Brand Identity & Art Direcyttion
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Solzão
Brand Design & Art Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Kristolit
Type Family Art Direction & Design
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
CafePay
Brand Design Leadership & Art Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Re-feel
Brand Identity & Art Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Wealth
Brand Design Leadership & Art Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Biform
Type Design & Art Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
Project
Streetbeat
Brand Design Leadership & Art Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
+1 (929) 292 06 10
denisovasasha@hotmail.com
Sasha Denisova is a designer and art director with a focus on brand identity and type design
Work
Project
Craighill
Brand Design & Art Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned packaging, photography, digital presence, and visual system — building a cohesive identity that balances functionality with human touch.
See Project
→
Project
Moonswoon
Brand Identity & Art Direcyttion
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Solzão
Brand Design & Art Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Kristolit
Type Family Art Direction & Design
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
CafePay
Brand Design Leadership & Art Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Re-feel
Brand Identity & Art Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included art direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Wealth
Brand Design Leadership & Art Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Biform
Type Design & Art Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
Project
Streetbeat
Brand Design Leadership & Art Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
+1 (929) 292 06 10
denisovasasha@hotmail.com